Our ADI's comments 

Steve Davies - Welwyn - Joined February 2012. "This is the first franchise I have had in 28 years as an ADI that actually delivers what it says. My only regret is I wasted so many years at other driving schools" More 
 
Peter West - Reading - Joined February 2014.  
"I was unsure I was doing the right thing having been an independent for 31 years. However I have not looked back since I did this, and I would recommend No Gears to anyone". More 
 
Carol MacDonald - Manchester - Joined December 2013. "It is without question the best and fairest franchise I have ever had and I know am guaranteed work when I need it." More 
 
Rob Brown - Leicester - Joined March 2013. "My work levels have never been so high. I often have to turn work away or put them on a waiting list, and they dont make promises they cant keep" More 
 
Jeff Morgan - Manchester - Joined January 2015 
"If you are thinking of going automatic I would definately recommend No Gears. They kept all their promises and do care about their ADI's" More 
 
 

About No Gears 

No Gears is a family business owned by Sarah and Dave Watson. They both had successful careers in the IT business, Dave specialised in Marketing and Business Development and Sarah in Finance. When Dave retired from the IT sector in 2003 he missed the contact with people and decided to become an ADI working for a regional franchised driving school. Based on their collective business experience they decided to set up their own automatic driving school to avoid the overcrowded manual market and formed No Gears in 2005. 
 
Too many ADI's in the manual market 
In short we felt that there were simply too many manual instructors fighting for the same business. The public’s perception is that they can get the same training from any number of instructors/driving schools, and unless they have been recommended to someone, they shop around. Of course the recent recession made matters even worse because pupils had to make their money go further so they consciously shopped around for the best “deal”. 
 
Too much competition makes the market more price sensitive 
In addition some ADI’s who were short of work decided to reduce their pricing in an effort to differentiate themselves from their local competitors, driving local pricing down, or at least preventing others from increasing the lesson rates to meet increasing costs. This becomes a vicious cycle where nobody really wins. 
 
Franchised driving schools take on too many ADI's 
At the same time driving schools who use the franchise model have been taking on too many instructors compared to the number of new pupils they were able to generate. Unfortunately, in our view, this will not change in the foreseeable future until the balance is restored between the number of ADI’s relative to the size of the manual market, and the franchise based driving schools balance the number of instructors they have with their ability to provide sufficient new pupils to keep their ADI's busy! 
 
Why the automatic market 
We knew there had to be a better way and specialisation seemed to be the best option. As a family business we also knew that if they kept our overheads low, used modern technology to help us generate new pupils, and properly managed the numbers of franchises we had based on the volume of new pupils we could generate, we would have a successful business model which not only worked for ourselves but also our franchised ADI’s as well. 
 
Why have we been so successful 
Based on many years marketing experience we decided to focus our marketing spend on the internet and to mainly use Google who are by far the predominent search engine in the UK. We developed our own website which today is the most used website for anybody searching for automatic driving lessons. If you type the words "No Gears" into Google you will see what we mean. All our pupils are invited to complete a questionnaire about their No Gears learning experience. We use these recommendations to differentiate ourselves from our competition by advertising the fact that we are a "highly recommended" automatic driving school. 

Franchise highlights 

Our automatic franchises are ALL fully booked and have waiting lists of pupils. 
 
Premium lesson rates and no silly offers/discounts 
 
We provide 4 weeks franchise holiday a year. 
 
We operate a franchise loyalty scheme - earn up to 8 weeks franchise holiday a year 
 
We guarantee the number of pupils we provide each year 
 
No Franchise fee till we've built you up to an agreed number of pupils 
 
FREE automatic car during the initial pupil build up period 
 
All franchise areas fully researched to establish demand and gaurantee success. 
 
Continue teaching manual whilst we build your automatic franchise. 
 
No disruption to your existing income. 
 
We give you access to our franchises so that you can verify the claims we make 
 
 
 
 
 
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