A franchise should keep you busy - thats what you pay for!
In our view the only reason anybody should take on a franchise is so that the driving school can provide enough work to keep them booked up, whilst the ADI focuses all their time on teaching and earning money. That has been our founding philosophy and we have been very proud that all our franchises are as busy as they want to be - even through the recent recession. The difference with our franchise is that our ADI's have the choice of how many hours they want to work and they are never restricted by lack of pupils.
New franchises researched to establish ongoing demand
We invest about £2000 in each new franchise as we cover all the initial marketing costs and provide a free automatic car during the initial pupil build up stage. Clearly we have to be absolutely certain that its going to be a success. This means that we have to research each area using the latest business development software to make sure that there is enough demand before we invest, otherwise we waste our money! From this perspective we work very much as a partnership with our franchises.
We dont take on too many ADI's
Our industry has a reputation for abusing the franchise model by taking on too many ADI's without any regard as to whether they generate enough new pupils to keep them busy. We have a business process which not only monitors how many pupils we pass to each franchise but also, just as importantly, how many pupils we turn away because we dont have the capacity to place a new pupil with one of our franchises. This means we can establish very accurately when it is safe to open a new franchise without damaging the income of an existing franchise.
No investment and no loss of income during the transition
We have a franchise subsidy scheme which means that there are no franchise fee's or car costs involved during the initial build up period. We provide an automatic car for the first 3 months to enable our ADI's to continue to teach manual and see their manual pupils through their test. They gradually transition their diary to automatic only pupils. At the end of the 3 month period the ADI can trade in or swap their manual car for an automatic. These days there are plenty of finance deals around, including leasing and rental options as well.
No long term contract
We dont believe in long term contracts. Our franchise agreement is an 8 week rolling contract that only requires an 8 week notice of cancellation for both parties. We believe that if we keep our franchises busy they will not want to go anywhere else. If they decide to leave for any reason there is no benefit to us in having ADI's working with us who want to move on. Its a pragmatic but simple approach to maintaining a good business relationship with our franchises.
Franchise holidays and franchise loyalty scheme
Our franchise agreements provide 4 weeks franchise holiday in a 12 month period. This gives the franchise holder flexibility to cover for any periods of illness, family holidays or the quiet Christmas period. In addition we provide a Franchise Loyalty Scheme which means our ADI's can earn an additional franchise free week each year, from year 2 onwards, up to a maximim of 8 weeks per year.